Website Rescue
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website design & development, website maintenance, Sheffield (UK) based.


About us, continued ...

Website Rescue is a division of Laser Technik Ltd. Our internet skills and experience date back to 1995

Some business people think the services of a web-design specialist are unnecessary, that a piece of software and a computer is all they need, sometimes even delegating their web-design task to a schoolchild!

As a result we often come across businesses who have websites that are at best a disappointment to their owners, at worst have serious faults which reflect badly on the professionalism of the organization and hence its profitability.

A popular theme amongst web-designers looking for additional business is to offer “a free website critique”. Any businessman knows that there is always a motivation behind “free”. Of course a “free critique” is going to lead to a proposal for a radical redesign - your investment to-date written off and start from scratch. We offer a comprehensive analysis and report for a fee which depends on the complexity of the web site, that means we don't need to exaggerate problems in order to get paid to fix them, we've been paid for our work and you are free to take the report elsewhere for remedial work if you like. Alternatively, for a smaller fee, we can make a swift analysis looking at a specific aspect on which you want an opinion or we can just scan for priority issues.

We recognize that many businesses, while valuing their website and wanting to improve it, may not have the cash in their marketing budget for a complete redesign right now but have an urgent need for some corrections or an extra page or a new technical feature adding.

No website is perfect. Yes, we include our own in that statement! There is often something newer and better we could do but we have to work within the constraints of time and cost.
At the time of design everyone does the best job they can but then you will get feedback from colleagues and customers. You might see something on another website that inspires an idea for enhancing your site.
Remember that the ideas of enthusiastic amateurs may not be realistic so seek expert advice and make choices based on your careful assessment of all the information from all sources. We aim to give our customers an objective view of any technique and will do our best to explain in plain English. Read some examples of questionable advice our customers have been given and asked us about.

Be especially wary of “fashion”. Just look at the list of "must have" technologies we've seen over the past 20 years, some examples are:

  • Push technology - does anyone even remember what it meant? Pointcast, created a great looking implementation but users tried it and moved on.
  • Remember WAP on mobile phones - the BT advertising telling us we could surf the net from our mobiles? Who ever really believed that you'd see a website in all it's glory on a 2 inch screen? I bought a WAP phone, used it once to view news headlines for which BT billed me £4 and thereafter I only used it for 'phone calls.
  • Web TV appeared around the same time. Five minutes trying one in a shop was enough to convince all but the most gullible that it was unusable.
  • A fine example of those with no understanding of the issues telling us what to do was the local Business Link who told us that in order to access grant funding for customers' web sites we must build them to support both Web TV and WAP. We said we'd rather not have the subsidy than build sites so heavily crippled by the need to use those technologies - and we were right.
  • I remember being told "every website will be built using Adobe Flash"? Some Flash sites looked great, they could achive things that were difficult to deliver with alternative internet technologies, they had their place but Flash sites were often poorly indexed on Google, hard to use and slow to load. The multimedia effects get in the way of the web user looking for information. At one time an estimated 85% of websites used Flash in some way, a lot used it exclusively. After Apple blocked it on iPad and iPhone most have moved on to newer and more capable technologies.
  • Things have moved on, mobile phones can now access the internet in usable and affordable ways. Now that most of us have always-on fast inexpensive broadband push technology is now with us (but not called that any more). Mobile screen sizes are now big enough that in many cases it's not even necessary to make sites specifically mobile compliant as the "standard" site may work well enough on mobile.

We want to offer you access to our skill and experience and we will make suggestions as to how we believe you should best develop your Internet activities but we recognise that you are the customer. If you disagree with our advice that is your prerogative and we’ll do as much or as little work as you need and do it the way you want. All we ask of you is clarity. If you don’t know what you want it’s hard for us to deliver!

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